Desigual in Paris

The new flagship store for Barcelona based brand Desigual opened in Paris in the Opera district this week. It's already the fifth store in Paris. The huge three-storey shop embodies the fun and energetic mood of Desigual; from patchwork giant flowers hung from the ceilings to photocopied pictures of the design team pulling funny faces atop the mannequins. Each store also has a member of staff who can customise your Desigual garment and a fresh fruit bar -  a healthy sugar rush to keep you going! Dazed partied with the Desigual team, headed by CEO Manel Adell who has brought the brand to the forefront of the International high-street. Sangria was flowing at the shop launch and colourful spectacles, head bands, hats and bow ties were on hand to give everyone a Desigual mini make-over. We can't wait for Desigual's kissing event hitting London this summer - watch this space!