Desigual in Paris

The Spanish brand finally opens up a flagship in Paris' Opera district...

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The new flagship store for Barcelona based brand Desigual opened in Paris in the Opera district this week. It's already the fifth store in Paris. The huge three-storey shop embodies the fun and energetic mood of Desigual; from patchwork giant flowers hung from the ceilings to photocopied pictures of the design team pulling funny faces atop the mannequins. Each store also has a member of staff who can customise your Desigual garment and a fresh fruit bar -  a healthy sugar rush to keep you going! Dazed partied with the Desigual team, headed by CEO Manel Adell who has brought the brand to the forefront of the International high-street. Sangria was flowing at the shop launch and colourful spectacles, head bands, hats and bow ties were on hand to give everyone a Desigual mini make-over. We can't wait for Desigual's kissing event hitting London this summer - watch this space!
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