On 24th June, Casio G-Shock will be opening the doors to their new store in London’s East End. Situated on Dray Walk in the Old Truman Brewery, G-Shock East is set to become a hub for underground creative talent from across London, playing host to installations from emerging artists and designers, and these will sit alongside G-Shock’s most directional product offerings. Situated right next to the hustle and bustle of Brick Lane, the 500 square foot space will launch with brand new ranges from G-Shock, and an exclusive limited edition range of watches and t-shirts designed in partnership with Collect London.