Staying true to their sportsmanship, Y-3 has unveiled the latest update to its website, celebrating the upcoming 2010 FIFA World Cup. Reflected in the site’s design is this season’s inspiration of modern sportswear rendered in the label’s signature of elegant athleticism. The website allows insight onto their Spring/Summer 2010 collection, featuring a film with Zinedine Zidane as well as an exclusive interview with creative director, Yohji Yamamoto. The website, developed by Sid Lee Amsterdam in collaboration with Adidas, gives a glimpse of the Autumn/Winter 2010-11 collection, showcasing the men’s & women’s runway show which took place in New York.

Meanwhile, Y-3 also opens its first temporary store in Cannes. The new blanch & Contemporary Space is a multifunctional structure located on Boulevard de la Croisette in front of the port and sporting club in the centre of the glamorous French resort town. The retail space will present Y-3’s Spring/Summer 2010 men’s and women’s collection including iconic footwear, the sought-after travel and accessories range as well as signature apparel pieces from April 28th to June 29th, 2010. Although only a temporary space, this will be Y-3’s second stand-alone store in France. The first one opened in Paris on Rue Etienne-Marcel in August of 2007. Y-3 is also available in Paris at the Adidas Brand Centre on Avenue des Champs-Elysées.