Machine-A Anniversary

Soho boutique celebrates first anniversary with Charlie le Mindu and Anna Trevelyan installation and initiative for new designers

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Soho boutique and gallery Machine-A have officially kicked off their first anniversary celebrations by inviting Hair stylist and wig maker Charlie Le Mindu and rising star of styling, Anna Trevelyan, to create an installation. Since its launch a year ago, Machine-A has become a mainstay of London’s alternative fashion scene, with its meticulously curated mix of young designers and artists. Founder and Creative Director Stavros Karelis was recently invited to speak at Moscow Fashion Week about Machine-A and their strategy of finding and mentoring young talent. The event was a chance to see how far they have come and for fans and friends to come together. Guests from the art, fashion and music worlds including Roisin Murphy, Dominic Jones, Fred Butler, Bishi and Dave Stewart, enjoyed the interactive installation held in the boutique’s ground floor gallery.

Le Mindu teamed up with Trevelyan to teleport us into their combined sexual nightmare. The scene downstairs was reminiscent of The Ring, featuring nightmarish gravestones with vaginal entrances, eerie silhouettes of spread-eagled women and three ghoulish looking strippers crawling around a grass floor complete with Le Mindu waist length black wigs. Upstairs was the launch of Le Mindu’s exclusive collection of T-Shirts for Machine-A, surprisingly enough all featuring a naked woman with an expression of serious attitude. The T-Shirts will be on sale exclusively at Machine-A. The launch then carried on with an after-party at Caligula in The Bathhouse, the East End glamorous hot spot in a converted Turkish bathhouse behind Bishopsgate Church where Charlie and Warboy DJ'ed until the early hours of Saturday morning.

Another initiative taken on by Machine-A will be their platform for young emerging fashion designers. The pitch is to create the appropriate space, where they can host at least 10 work stations for the designers. In these work stations, they will offer the designers all the means needed for one to produce a collection, including: Studio space, machinery, qualified and experienced technicians, and eco –friendly fabrics.
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