Mini presented the brand’s fourth family member in Milan. Against the backdrop of the Salone del Mobile, Mini celebrated the launch of its new Mini Countryman with an exclusive guest line-up and a host of friends. The opening party fully lived up to the “Urban meets Country” motto of the Countryman: Nature, in the shape of meadows, trees and butterflies, entered an urban location in the centre of Milan to become the stage for the launch party for the new Mini Countryman, due to hit the showrooms as of September.
Family from Missoni, Fendi, and Dsquared² packed up their Mini Countryman for a weekend getaway alongside designers like Viktor & Rolf, the
Gianfranco Ferré designers Roberto Rimondi and Tommaso Aquilano, Kean
Etro from Etro, were Margherita Maccapani Missoni, granddaughter of the founder of the Milan-based Missoni fashion empire, loaded up her cars for a perfect weekend rural escape alongside designer Maarten Baas. Completing the line-up was Dean and Dan Caten, owner-designers of DSquared². Where after the event the shop window of the label’s flagship store will also be dressed entirely in keeping with the “Mini Countryman – Urban meets Country” theme before the Mini Countryman Picnic.