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Bernhard Willhelm on Oki-Ni

Avant garde German designer sells his mainline collection on webshop for menswear

All good things come in twos. Last season, Oki-Ni sold Bernhard Willhelm's Rambaramb boot in its webshop last, and now they have upgraded their BW account to a mainline collection one. Not only that, but the buyers have also tried to pick the less obvious items, making their selection slightly unique to them. But, as you know, any BW collection is unique - to say the least - in the first place, so you can imagine what a treasure Oki-Ni is sitting on. Who better than Mr Willhelm himself to explain what the Spring Summer 2010 season is about: "Each collection is an experiment involving the question of how I can manage to juggle good and bad taste, or rather what people perceive as bad taste in our society. What I love about fashion is that it is all about overcoming that threshold of embarrassment. There are always some pieces that let you act something out - a feeling, or bad taste, or maybe just a provocative concept. Some of the best ideas come from being bored!" This could be a brilliant summer!