Comme des Garçons launches a museum for fashion trade in Tokyo
No one else could have pulled off a Trade Museum. Only Comme des Garçons has the guts to fill a shop floor with beautiful products that one is supposed to just gaze admiringly at. But what a brilliant idea though. How often are you ashamed of just walking around a shop, knowing that a shop assistant is staring you in the neck, upset to that you are 'just browsing'. Well, now you don't have a choice. Although you are allowed to buy, just looking is equally encouraged. Museums are traditionally full of odd and old stuff that serves an educational purpose. Many times they're not that interesting. The notion of 'trade', at the same time, is just as old as the things on display in museums. "Trading Museum Comme des Garçons is a space where trade and museum come together". Dreamt up and designed by Rei Kawakubo, the museum "hopes to create a world where there is a reason and story behind all the goods we collect, show, display and or sell. It will be a place where shopping is not the only objective".
The Trading Museum can be found at:
Gyre Building, 2F