B Store Pop Up Shop
Published 15 months ago
The Shop at Bluebird hosts a month-long retail residency by the Savile Row store
- Text by Dazed Digital
What do you get when two of London’s best
fashion shops collaborate? One even better store, of course. Take The Shop at
Bluebird on Kings Road and add a stylish B Store Pop Up Shop for maximum impact
on the capital’s shoppers. The result is an exciting reatail space, created in
collaboration with the London-based, multi-disciplinary architectural and interiors
design bureau Post-Office. Innovative shelving and light systems work hard to assist
the sale of B store clothes and shoes. Not that much help is needed. Since its
incarnation in 2001, B founders
Matthew Murphy and Kirk Beattie has not only introduced countless new designers
onto the market but also, of late, impressed with their own designs.
One
unique feature of the Pop Up shop is industrial fans, activated by customers
upon entering the space and causing a ‘Spring Breeze’ to blow through the shop. Post-Office is a relatively new
constellation (launched in 2009) and specialize “in mixing
industrial materials with an artful sensibility to create clean, utilitarian
yet often surprising spaces”. Consisting of Philippe Malouin and Sacha Leong,
the pair has, among them, worked with Tom Dixon, Volkswagen, Wallpaper Magazine
and Studio Too Good, to mention but a few.
The B Store Pop Up Shop is at The Shop at Bluebird from March 18 – April 18, 2010
350 Kings Road, London SW3 UU, 020 7351
3873
