What do you get when two of London’s best fashion shops collaborate? One even better store, of course. Take The Shop at Bluebird on Kings Road and add a stylish B Store Pop Up Shop for maximum impact on the capital’s shoppers. The result is an exciting reatail space, created in collaboration with the London-based, multi-disciplinary architectural and interiors design bureau Post-Office. Innovative shelving and light systems work hard to assist the sale of B store clothes and shoes. Not that much help is needed. Since its incarnation in 2001, B founders Matthew Murphy and Kirk Beattie has not only introduced countless new designers onto the market but also, of late, impressed with their own designs.

 

One unique feature of the Pop Up shop is industrial fans, activated by customers upon entering the space and causing a ‘Spring Breeze’ to blow through the shop. Post-Office is a relatively new constellation (launched in 2009) and specialize “in mixing industrial materials with an artful sensibility to create clean, utilitarian yet often surprising spaces”. Consisting of Philippe Malouin and Sacha Leong, the pair has, among them, worked with Tom Dixon, Volkswagen, Wallpaper Magazine and Studio Too Good, to mention but a few.

 

The B Store Pop Up Shop is at The Shop at Bluebird from March 18 – April 18, 2010

350 Kings Road, London SW3 UU, 020 7351 3873