Whilst everyone in New York, London and Milan (we shall see about Paris…) has jumped onto the live streaming bandwagon with great vigour, Burberry took it one step further by broadcasting their womenswear A/W 10-11 show in 3D to private events in Paris, New York, Dubai, Tokyo and Los Angeles. Not exactly democratic but distributing glasses to the whole world to enable them to see Burberry Prorsum's beautiful outerwear flying out at them (we're not sure whether they were actually 'flying' or whether they looked like they were right in front of you) probably wasn't a feasible feat. We just hope that those that did see the show be it in 2-D, 3-D or in person all got the idea drummed into their heads that Burberry does outerwear well, exceedingly well in fact. It started with the aviator jacket and varying riffs off it, each one trying to outdo the one before it with its double oversized collars, cropped, mid and long lengths and buckled arms.
This then progressed into khaki and navy military jackets and coats that had a transforming quality to them with lower sections that could be entirely detached with a zip, which was effortless as opposed to a clunky gimmick. The dominant sheepskin also lined the aviator boots. The stuff going on underneath the coats and jackets may have played the supporting role but the jewel-toned frilled shirts, pleated pencil skirts and bandage dresses managed to act as a contrast. Proving that the show was all about those protective jackets, Burberry put them on pre-order immediately after the show just to torture us that little bit more.