Peter Jensen Womenswear A/W10

It was a Valentine's treat to see Jensen show his very quintessentially English best in New York.

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It was a curious affair to see what the turnout would be like at Peter Jensen's first presentation in New York at Milk Studios and in stark contrast to the Pall Mall presentation last season, it was positively heaving with excitement last night as Jensen presented his collection inspired by the Scottish writer Muriel Sparks and soundtracked by a live performance by Nina Persson (of The Cardigans) singing love songs. The womenswear was unashamedly English with its focus on school uniforms trussed up in the most tactile (and Scottish) of fabrics; wools, tartans and velvets, all accessorised with flirty seamed stockings that never seemed overloaded on girliness. A standout print, upon close inspection was made up of tiny Buckingham Palace guards. The scant menswear looks were likewise boyishly charming and other Jensen traits like the also bunny motif popped up every now and again on bags. If people were experiencing Jensen for the first time, then Jensen's whimsy was duly well commmunicated.   

Dazed Digital: How does it feel doing your first presentation in New York?
Peter Jensen: To be honest, I know it sounds really corny but I was really excited about it! I have been shitting myself about it for such a long time but I'm so happy how it has turned out.

DD: You always have really great backstories with your collections - what was the story this time?
Peter Jensen: The whole thing was inspired by Muriel Sparks. When we were told by Mac and Milk that we were doing this, I wanted to do something that was a bit English to New York so we it was all about school uniforms.

DD: Explain your fabric choices.
Peter Jensen: We wanted to use very traditional Scottish fabrics, wooly fabrics. Something that looks girly but with a boyish touch to them.

DD: For people who aren't so familiar with your work, what do you want them to take away from this presentation:
Peter Jensen: I want people to take away the fact that this is a sellable collection to be quite honest. I would love to break the American market! God it sounds like I'm a movie star or something!

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