Smiley, possibly the happiest place on the virtual web is spreading the joy from your computer to its first ever pop-up store in Corso Garibaldi, Milan. Best known for its feel-good desktop accessories like wallpapers and fonts, a range of Smiley and SmileyWorld products like stationary, jewellery and bags will now be available in store courtesy of Cartorama.
These will be featured alongside a further selection of goods from other Smiley brands such as Adventureland, Jewellery by N2, homewares by Nef Nef and Happy Therapy beauty products by Arthes. In store there will also be a mini exhibition of Smiley pop art as well as an installation of a selection of Smiley Photo Gallery images to peruse.
The pop-up will appear February 24th until March 3rd coinciding with Milan Fashion Week.