Eureka Ulrika

Super creative Rika presents the second edition of her magazine and new collection

Fashion Incoming
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Once-stylist, now-designer Ulrika Lundgren aka the designer behind Rika, has been keeping busy, with projects like an exciting collaboration with Opening Ceremony, a pop up shop at the Shop at Bluebird, and now the second installment of her own editorial feat with her art director Jacob Wildschioedtz. Complementing her S/S 10 collection, the publication presents itself as a creative diary as a testimonial to the designer’s relationship with fashion, music and art.

Along with the main features, the editorial stars interviews with Pamela Love and Lilly Wood And The Prick, pictures by Marc Hom, Liz Collins, Ryan Foerster, Rikki Kasso and Claudia Grassl, styling by Robbie Spencer (Dazed & Confused) and Robert Rydberg, as well as creative collaborations with SurfaceToAir, Uslu Airlines, and Paris Texas... and will present the exclusive designs by Rika for Opening Ceremony.

Printed in a run of five thousand copies, it will be distributed in selected key stores worldwide and is a limited edition collector's item, launching this London Fashion Week in February. To celebrate the zine, Rika will open its first pop-up store at The Shop At Bluebird on London's Kings Road.

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