American photographer and filmmaker Bruce Weber has been commissioned by Yves Saint Laurent's Creative Director Stefano Pilati to shoot and direct a short film that will make its worldwide debut at the presentation of the YSL Collection Homme Automne/Hiver 2010-2011 on Friday, January 22nd, 2010 in Paris.
Titled ‘Ain’t Nothin’ Like the Real Thing’ will be shown alongside the fashion show of the new collection. Continuing a tradition now in its fifth season, where an artist is given carte blanche to create a film project that is shown with the men’s collection, this latest initiative underlines Pilati’s belief that true creative production requires freedom and diverse points of departure.
A trailer featuring a behind-the-scenes tour of the Bruce Weber film and exclusive backstage images from the preparation of Stefano Pilati’s fashion show will debut online at Facebook and Youtube at 12.30pm local time on Friday, at the same moment the fashion show begins live. ‘Ain’t Nothin’ Like the Real Thing’ and the Yves Saint Laurent fashion show video will be posted simultaneously on ysl.com, Facebook and Youtube that same afternoon at 4pm.