Light Up Lacoste
Published 18 months ago
The Lacoste Light Box party will launch tomorrow, Thursday night on London's Covent Garden Piazza
- Text by Dazed Digital
Lacoste will be celebrating their Light Box party tomorrow night, Thursday the 19th November on the Covent Garden Piazza, opposite the London Transport Museum. This will last for up to two weeks throughout the Barclays ATP World Tour Finals at the O2, for which Lacoste are the official clothing sponsor.
The tennis championship will be combining the world's top eight men's singles players and doubles teams, taking place for the first time in London. To celebrate this, Lacoste will be inviting people to share in a unique digital experience with their impressive installation of the Lacoste 'Light Box'. Visitors will be engaged on a digital journey, alongside a store within the structure with a selection of Lacoste products, the brand’s heritage introduced through interactive games playing with sound and light trajectories on an ethereal tennis court.
Lacoste Light Box, Covent Garden Piazza, London, from Thursday 19th November 2009
