For their new ‘oki-ni style’ section on their site, cult London brand and general emporium oki-ni have devised a system to put certain looks together by members of the oki-ni team to give a representation of how they think their stocked brands should be mixed up together. Visitors can click on each look to go through pages with featured products and other suggestions. Launched for ease of access of their site and to help customers, their site function also gives suggestions on how more leftfield products are meant to be worn.

www.oki-ni.com