Raf Simons Goes 2.0

Raf Simons gets a new website that asks viewers to step into his world.

Fashion Incoming
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Navigating around the new Raf Simons website makses up half the fun of the revamped changes. As you click around from page to page, a different soundtrack is loaded up giving us an idea of what's on iTunes in the studio of Raf Simons (we're told Raf's current top 5 bands are Fever Ray, Kode 9, Motor, Flaming Lips and Terrence Fixmer). With this revamped site Raf Simons takes us through the formalities of showing his collection and collaboration images as well as delving into his archives to produce an intriguing and impulsive few minutes of clicking. Images that are presumably inspirations to past collection are presented alongside a changing soundtrack deliberately without explanatory text. In the Diary section, users can drag and drop entries to better view the video content that has been uploaded, including the fittings films made for S/S 10 by Pierre Debusschere (who is now Raf Simons' online art director). We can also expect newsbites of upcoming projects such as his collaboration with the LA-based artist Sterling Ruby who splattered paint all over Simons' Tokyo flagship store.

Raf Simons website live now.

Raf Simons S/S10 Fittings Part 1

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Raf Simons S/S10 Fittings Part 2

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Raf Simons Team

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