Today sees Burberry launch the artofthetrench.com – an evolving celebration of the world-famed Burberry trench coat. As an ongoing project between Burberry and some of the world’s leading photographers, Burberry will also invite customers to submit their own portraits to feature on the site, collating a body of images reflecting personal styles utilising the trench coat across the world.
For the launch of the site, Burberry's Creative Director Christopher Bailey has commissioned photographer Scott Schuman of The Sartorialist,
has been capturing street portraits
of people in Burberry trench coats in diverse cities like London,
Milan, New York, Paris, Berlin, Sao Paulo and Venice during his travels.
Bailey explains the site as a celebration of their iconic trench coat, "capturing the
emotional connection behind our distinctive outerwear heritage".