Much Mors To Come
Published 18 months ago
Footwear designer Jonathan Mors thinks that the sneaker market is not yet saturated and has launched his own new brand.
The high fashion sneaker/trainer has come into its own in the last few years with every high-end brand trying to get in on the market with their own luxurious version that are of course not meant for any physical activity other than the act of fashionable wear. Ex-Nike/adidas designer Jonathan Mors has decided to weigh in on the sneakers game with his newly launched brand of footwear, Mors, that hopes to bring a fresh perspective by creating trainers that are handcrafted from premium materials. Forgoing complicated design, Mors has gone for a clean-cut first collection that concentrates on luxurious materials like elk suede and calfskin.
Dazed Digital: What's your background in trainer design?
Jonathan Mors: I’ve been a footwear designer (mostly trainers – performance and fashion) since 2004 (when I left University). I started my career at adidas, went on to design for Levi’s and most recently for Nike designing new footwear for the Umbro brand.
DD: What differentiates Mors Footwear from SO MANY sneaker/trainer brands out there?
Jonathan Mors: Mors is about high quality sneakers, handmade in Europe from the best leathers available. I’ve designed them to be wearable yet incorporate fresh details and interesting leathers. I’ve avoided the temptation to cut corners by using cheap materials or outsource production to Asia. Mors is a ‘specialist’ in high quality sneakers.
DD: What do you want to achieve with Mors?
Jonathan Mors: I’d like to achieve a well crafted range of footwear, that’s inspirational and easy to wear. I already have a lot of diverse designs in progress to expand the range.
Mors e-store launching soon.
