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Photos by Romain Bernardie James

Golfing in Kitsune

The cult French label launch their 'Golf Club' collection with a cute video directed by Loic Prigent

Dazed present the Loic Prigent-directed Kitsune video for their new 'Golf Club' S/S 10 collection. Erratically following Masaya Kuroki on a golf-buggy as he explains their new collection, it seeks to reinventing golf wear by using modern colours and relaxed cottons.

"Let's play golf with the funky clothes".

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