SO ME, art director of French label Ed Banger Records, gives Eastpak a makeover. With a history of artistic collaborations, previous names to add their personal touch to Eastpak include D*Face, Slash, Mysterious Al and Raf Simons. Adorned with flying musical notes, bags include the original 70s Eastpak logo and a pocket label that can be cut open to release an enamel pin and registration code used to gain access to online content from Ed Banger Records.

Photography by Paul Herbst