Barbour, the iconic English brand known for their wax cotton outerwear has opened its first 'Heritage' store in the Newburgh Quarter, London, set over two floors to feature both men’s and womens clothing from their unique Heritage collection. Inspired by their rich archive of clothing since 1908, the collection features garments influenced by Barbour’s long design history.

Ian Beattie, UK Sales and Marketing Director, Barbour said “As an authentic heritage brand, we wanted to take the opportunity to showcase a focused collection to a fashion savvy consumer who is interested in wearing contemporary garments that have been developed from the brand’s history and heritage."

At the heart of the collection lies the iconic wax cotton International Jacket based on authentic motorcycle designs featuring multi-pockets to complement the Heritage range that features knitwear, trousers, shirts and accessories. Exclusive to the store are the International Brighton and Berliner jackets and trousers specifically designed to accommodate the protective body armour used by motorcyclists, whilst future collections will further explore Barbour’s extensive Country archive.

Barbour Heritage, 29 Fouberts Place, Off Carnaby Street, London, W1F 7QF.  Tel  0207 434 3209.