In conjunction with the launch of '1971', the latest collection from Reiss, Dazed hosted a party to celebrate the end of the Reiss T-Shirt design competition with DJ sets from The Golden Silvers and The Big Pink, whilst We Have Band played a live set to the crowd.

1971 Reiss is their new capsule collection bringing a modern, fashion forward evolution of the brand into denim. The year marks when the company was founded but also captures the spirit of a time when music and fashion started to collide so Dazed Digital called on a hunt for illustrators and designers to interpret the brief “1971” in the most original way possible. The winning designs made it onto limited edition t-shirts which were available on the night, amongst the cocktails and live music in-store.

Photography by Helen Flanagan