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Proenza Schouler Womenswear S/S10

From home to holiday, the Proenza Schouler boys give into the deep blue sea for their latest collection.

PhotographyMark Reay

A younger and fresher girl returns to both Lazaro Hernandez and Jack McCullough's heads and for next summer they took pursuits like surfing and skating and injected all of that into a collection that makes reference without being too literal. "It was a holiday in my head. We had ideas of a million different things in our head and we just stayed in our studio bouncing ideas off each other." This mental journey surfed through wetsuit-like tops in fluro green, plastic fringing on short flippy skirts, tie dye prints made luxurious and dresses with the appearance of a tracksuit jacket wrapped around the waist. The colours and textures were specifically chosen to evoke the "watery vibe" they were going for. "Youthfulness and street-type nonchalence." is what Hernandez and McCullough wanted to convey with the collection and there's no doubt about that being achieved.

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