The Jeremy Scott for Adidas Originals by Originals Pop Up Store opens up at Newburgh Street, London
Adidas Originals announces the arrival of their Jeremy Scott for ‘Originals By Originals’ (ObyO) Pop Up Store at No 6 Newburgh Street just in time for London Fashion Week this September.
The second season for Adidas Originals' ‘ObyO’ project for A/W 09, the highly anticipated collection follows from the success of their S/S 09 collection. Being the very first season Jeremy is showing at London Fashion Week, for this occastion adidas has given over their boutique styled space ‘No 6 Newburgh St’ for an exclusive Jeremy Scott for ObyO Pop Up Store. Jeremy has also worked with Adidas Originals on the creative direction of the space and transformed it into a bespoke environment where the whole A/W 09 Jeremy Scott/ObyO products can be purchased.
The No 6 Newburgh Street store having opened in the Summer of 2004, it has become a shopping destination for people seeking something different and prides itself on correctly positioning the Adidas brand and products in a contemporary engaging way.