Get Dazed direct to your inbox
Adidas Originals announces the arrival of their Jeremy Scott for ‘Originals By Originals’ (ObyO) Pop Up Store at No 6 Newburgh Street just in time for London Fashion Week this September.
The second season for Adidas Originals' ‘ObyO’ project for A/W 09, the highly anticipated collection follows from the success of their S/S 09 collection. Being the very first season Jeremy is showing at London Fashion Week, for this occastion adidas has given over their boutique styled space ‘No 6 Newburgh St’ for an exclusive Jeremy Scott for ObyO Pop Up Store. Jeremy has also worked with Adidas Originals on the creative direction of the space and transformed it into a bespoke environment where the whole A/W 09 Jeremy Scott/ObyO products can be purchased.
The No 6 Newburgh Street store having opened in the Summer of 2004, it has become a shopping destination for people seeking something different and prides itself on correctly positioning the Adidas brand and products in a contemporary engaging way.