In Aid of Jeans
Published 22 months ago
Alfa Romeo join forces with Louise Roe to commission Bjork & McElligot to create a unique jeans line for Genes for Jeans.
In an unlikely collaboration, Italian car manufacturer Alfa Romeo has teamed up with Louise Roe and the new talent of the London fashion scene Bjork & McElligott, to create 100 pairs of unique skinny fit jeans to coincide with the release of the new Alfa MiTo car all in aid for Jeans for Genes.
Kattis Bjork and Sophie McElligott, graduates of Central St Martins and London College of Fashion, created the jeans from old denim (inspired by Alfa Romeo, including black leather and red stitching complete with the serpent from their logo on the back pocket) and hence each creation is entirely unique. Whilst partnering with Jeans for Genes day, 100 pairs of the exclusive jeans will be sold via Donna Ida and are due to hit stores in late August.
Priced at £120 per pair with all proceeds going to the charity Genes for Jeans, in aid of children and families affected by genetic disorders.
