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Casio’s Time to ‘b’

A collaboration between Casio G-Shock and b Store sees the birth of two unique bespoke watch designs.

Following the success of Casio G-Shock and b Store's previous collaboration, ‘Tokyo Calling’, the innovators are joining together once more for a new, exciting venture into time telling. The new effort, ‘b Store Super Squares’ features two limited edition watches based on the new G-7800-1 ER with bespoke designs by b Store owners Matthew Murphy and Kirk Beattie adorning the watch bands.

The watches are printed with patterns from the current b Store collection, and have a slightly retro appeal in both shape and embellishment. While one watch features navy and white polka dots, the other is covered in a monochrome plaid- both classic colours and patterns to sharply complement any stylish wardrobe.

The exclusive watches will retail at the b Store shop as well as selected boutiques world wide, including colette in Paris and Paraphernalia in Rome.