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adidas Originals by Olivia Oblanc directed by Leonn Ward
Director Leonn Ward

Three young directors reimagine new adidas Originals collab for film series

Leonn Ward, Ronan McKenzie, and Stephen Isaac-Wilson have each created a film for the new collection designed by Olivia Oblanc

Olivia Oblanc is the young fashion designer starting to make a name for herself via her sustainable, genderfluid brand that restructures traditional workwear silhouettes. Such is the buzz surrounding Oblanc’s talent that adidas Originals approached the recent Parsons graduate to produce its latest collab – following in the footsteps of Daniëlle Cathari, the previous rising star to partner with the sportswear giant.

Working closely with adidas Originals, Oblanc has realised a 15-piece collection in keeping with the ethos of her own label. From track pants to jackets, hoodies and more – all in punchy primary colours – the collection reinterprets some of adidas’s iconic pieces into designs that speak to the youth culture of today. Three directors were invited to capture the collection on film, which you can watch come to life below.

‘FREEDOM’ – LEONN WARD

Irish director Leonn Ward splits her time between London and Los Angeles. But it was in the UK’s capital that she met with all-girl dance collective Disturbing The Streets, recruiting the group to don the collection in a short film that showcases its members getting lost in music. The dance collective’s motto is: “When you dance your purpose is not to get a certain place on the floor. (It) is to enjoy each step along the way”, a positive energy reflective of Oblanc’s inclusive designs and Ward’s vibrant camerawork.

‘KING’ – RONAN MCKENZIE

For photographer Ronan McKenzie, adidas Originals by Olivia Oblanc represented strength and durability, and so the London-based creative chose to capture her models in various statuesque poses in a derelict garage-space in Tower Bridge. “Statues to me are always strong, poised, and memorable because of their momentous size and unavoidable visibility,” she says. McKenzie also riffs on Oblanc’s utility-wear aesthetic, using washing machines, clothes horses – and even solar panels – as props.

‘TRANSIT’ – STEPHEN ISAAC-WILSON

Shot on 16mm film, director Stephen Isaac-Wilson places the collaborative collection against an ethereal, pastel backdrop in a Hackney-based studio, before venturing outside into the dappled light of a forest. Cosmic and intimate, Issac-Wilson explores a softer side to the collection, focussing on its beauty by honing in on details such as zips, pockets and straps, and instructing models to dreamily gaze into his lens.

The adidas Originals by Olivia Oblanc collection launches in select adidas Originals stores and online, on November 17.

Freedom 

Director Leonn Ward, DOP Deepa Keshvala, producer Nancy Ryan, executive producer Martin Roker, sound design Matthew Lawrenson, music “Ilyoo” by Faizal Dbamba Mostrixx, stylist Kate Iorga, hair & make-up Mata Labs, models Ana Unitico, Cory Unikaa, Noelly Manzambi

Transit 

Director Stephen Isaac-Wilson, DOP Harry Wheeler, producer Cecilia Linares, stylist Ben Schofield, hair & make-up Marielle Mata, models Fiona, Flossie, Ayokunmi 

King 

Director Ronan McKenzie, DOP Beatrix Sastre, producer Nikola Vasakova, stylist Nathan Klein, hair & make-up Maki Tanaka, models Stella, Amelia, Aisha, Webster