Y/Project are the headline act, but there’s lots more going on at the trade showPitti Uomo
In recent years Pitti Uomo has developed a reputation as one of the calendar’s most forward-thinking events. A series of guest designers, which have previously included Raf Simons, Craig Green and Gosha Rubchinskiy have all helped to strengthen this legacy.
Now for Pitti 95 – scheduled to take place January 8-11, 2019 – it’s the turn of Y/Project, the innovative label currently helmed by Belgian designer Glenn Martens. You may remember when the brand went seriously viral last year after its thigh-high UGGs were worn by Rihanna.
The Y/Project AW19 show may be one of the fair’s main draws, but a short promotional video reveals that this season will focus primarily on craftsmanship, durability and, of course, the ongoing evolution of menswear. It’s a very different theme than last season’s technicolour celebration, and it’s one which reflects the runway’s shift towards elegant, well-tailored pieces which, like Pitti itself, don’t look like going out of style anytime soon.
The show’s curators have worked hard to create an experience-driven element to the show this year, with a series of ‘boxes’ for visitors to dig into. There to encourage guests to chat and interact, think of it as a giant, multi-sensory fashion installation with plenty of surprises to keep die-hard fashion fans entertained between stalls.