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In a series of collaborative efforts between online retail behemoth ASOS and a slew of fashion's finest, this week sees London based label Pudel step up to the plate. Creating a limited edition bracelet crafted from finest leather and chrome chain, Pudel has produced a bracelet to be sold exclusively at asos.com. With the tagline ‘one size fits all, even a sausage dog!’ the bracelet is spunky and fun with a hard, rock’n’roll edge.
The ASOS Hit project is designed to show case quirky, unique pieces in limited edition exclusives for ASOS, by fresh design innovators. Sourcing products from all over the world, ASOS is handpicking items on a regular basis to add to their online store. With names like Louise Gray, James Long, Laura Lees, Fred Butler (to name but a few!) already in the stable, it seems that ASOS may build quite an impressive repertoire of designers for Hit.