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Omar Kashoura: Sunday Best

Dazed meets with up the new menswear name to drop, Omar Kashoura, to talk social hierarchy and why we should be following him closely.

Rife with nods to high society, Brit-designer Omar Kashoura’s AW 09 collection is a perfect of example of what the new menswear talent does best. It’s all about flattering the male form in a smart-meets-directional style and if you’re a guy who likes to do refined but also likes accents of personality in his wardrobe then it’s definitely time to check in with Omar’s fashion offerings.

The designer, of English and Arabic descent (in case you were wondering about the exotic name) has so far carved himself a credible set of credentials when it comes to his career background. Having graduated from LCF in 2004, with first class honours of course, Omar was poached by now New York based label Preen (look closely at his work and hints of the same aesthetic that made Preen such a must-see at London Fashion Week some years ago are still present) and after working there for seven seasons he went on to consult for Unconditional. Not surprisingly, with that CV and a handful of international design awards, Omar set up his own label resulting in a strong brand London should be proud of.

For the coming winter season, Omar has looked to typically English etiquette and all aspects of upper class society. "I looked at the traditions of occasion wear and how real gentlemen like to dress for morning, day and evening," he explains "It’s about dressing to represent a higher class and a pursuit of elegance."  Not that you’d end up looking like a stuffy Sloane ranger of course, Omar has homed in on elements of British formal wear and past and presented in the form of contemporary fitted coats and blazers in first class fabrics. Sharp collared shirts and finer fabric tops are given a high fashion twist with transparent panelling or decadent, draping prints.

For a perfect character reference point, think the troubled Sebastian in Brideshead Revisited (minus the teddy and booze addiction preferably) and your there. These are clothes that’ll be please eccentrics or eclectics equally but still, wearing Omar Kashoura is about dressing up for day to day life, no staple grunge references here so expect to fix up and look sharp.