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j brand pre fall 2018 elsa hosk magnus unnar
J Brand Pre-Fall 2018 campaignPhotography Magnus Unnar

J Brand taps another IRL couple for campaign

Photographer Magnus Unnar returns to shoot Elsa Hosk and her boyfriend

Following on from its pre-spring 2018 campaign – that featured model Jacquelyn Jablonski and boyfriend Brett Robinson – J Brand has enlisted another good-looking duo and IRL couple to front its pre-fall 2018 campaign. This time, Victoria’s Secret model Elsa Hosk and her boyfriend Tom Daly have been tapped as the faces of the collection – captured by photographer, Magnus Unnar, and styled by Karla Welch.

Unnar, who already shot the pre-spring story, again took casual and natural snapshots of the couple who have been dating for almost two years. The model and business owner are captured in a relaxed and minimal atmosphere that draws attention to their genuine affection. 

The fun and playful images see the couple arm-in-arm or embracing each other wearing denim looks from the latest collection. Indigo jean is, of course, the main point of the collection, with Hosk appearing in a denim jumpsuit. Elsewhere transparency is introduced (we told you it was a thing) via a sheer, white shirt worn by the model.

With J Brand approaching their campaigns from a if-it-ain’t-broke perspective, who knows which couple will front the next campaign? 

View more from the campaign in the gallery above.