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MONCLER GENIUS - DESIGNERS PORTRAIT

Craig Green, Simone Rocha, and more join Moncler’s Genius project

An all-star line-up of designers will create capsule collections for the Italian outerwear specialist

What could be better than one incredibly talented designer joining your brand’s ranks? Ask anyone at Moncler and they’ll tell you: eight incredibly talented designers joining your brand’s ranks – especially when Craig Green, Simone Rocha, Pierpaolo Piccioli of Valentino, and Fragment’s Hiroshi Fujiwara are among them.

As part of new project ‘Genius’, the Italian outerwear specialist has assembled a group of (surprise!) design geniuses who will each create a capsule collection for the label. The latest in a series of labels turning their back on the established fashion schedule, the collections will be launched on a month-by-month basis to keep up with the ever-increasing demand for newness.

No stranger to the art of the collab, Moncler have previously worked alongside designers including Junya Watanabe and Thom Browne, while Craig Green already has a collaborative capsule collection under his belt (as worn by Skepta). Slightly more of a curveball is Rocha’s inclusion on the line-up: we’re excited to see how her feminine aesthetic translates into practical outerwear.

Kicking off Milan Fashion Week on February 20, Genius HQ – an apartment block with a single designer showcased in each flat – will throw open its doors to unveil all eight collections under one roof. You’ll have to wait a while to get your hands on the first, though: Pierpaolo Piccioli’s will launch in the summer.