London-based Cyndy Rhodes is in the business of supporting and promoting creativity that feeds the environment, and fights social injustices, in a fun fashion. She says: “I'm fascinated by tipping points, what it takes to get enough people bothered and doing something about improving social and environmental injustices.” She's creative director of Anti-Apathy, an organisation that nurtures people who take innovative, artistic approaches to society and the environment. She heads Worn Again, an “upcycling” company that turns waste into better, functional products. And she's co-founder of The RE:Fashion Awards, the world’s first awards to celebrate ethics in the fashion industry.
What are your top five tips for making your clothes last longer? 1. Drop a few old favourites off at Junky Styling's wardrobe surgery, off Brick Lane, to be remade into a completely new creation. 2. Buy less, buy better, ethically produced clothing. For inspiration, visit www.adili.com. 3. Hold a swishing party. 4. Ask Grandma to teach you to sew. 5. Find new uses for old clothes. Turn them into a handbag, pillow case, scarf or hat. Or ask Grandma to do it for you.
Name a person or organisation that shares your DIY ethos, and explain why? I was inspired many years ago by the new economics foundation a 'think and do' tank that puts people and the planet into the economic equation. It's about changing our perception around what real 'wealth' is and then seeking new ways of attaining it.
Send us a picture/video that summarises your view of modern life, and explain why?
Do you think the recession has helped or hindered your creativity? Why? Business is a fantastic platform for using creativity and innovation to solve some of the world's most pressing social and environmental problems. A recession is the best time for innovation. It is opening up a lot of opportunities for our business because people are looking for alternatives and solutions.
Music for a revolution - what song sums up your attitude? It's going to have to be Johnny Cash's 'Man in Black'.
What other period inspires you the most, and why? The future. Because we have the power to save it by building a better one now.