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Miu Miu Cruise 2017 Alasdair McLellan Katie Grand Dree Hemim
Miu Miu Cruise 2017 campaignPhotography Alasdair McLellan

Miu Miu’s girl gang explore Rome by night

Shot by Alasdair McLellan, the brand’s Cruise 2017 campaign sees Dree Hemingway and a crop of new faces take an all-night stroll through the city

While Miu Miu’s off-kilter signature has remained the same, there’s been a noticeable difference in the brand’s casting recently – Kendall, Gigi and Bella took to the catwalk at its AW16 show, along with fellow big names Adriana Lima, Lara Stone, Joan Smalls, and model-slash-actress Emily Ratajkowski. These women represent a change from the editorial girls who modelled for the brand before.

Another actress, Amanda Seyfried, starred in Miu Miu AW16 campaign while Dree Hemingway appears in the most recent one – Cruise 2017 – which was unveiled today. Shot by legendary youth culture photographer Alasdair McLellan, Hemingway is joined by seasoned pro Cecilia Chancellor (who’s been modelling since the 80s) and a crop of new faces: Birgit Kos, Faretta Radic and Sara Somogyia.

Modelling the brand’s brightly-coloured Cruise collection, the cast is “charged with the Miu Miu attitude, an ultra-feminine yet carefree confidence,” according to the label.

The campaign comes in the wake of Miu Miu’s SS17 show – an outing that Miuccia Prada described as “a celebration of summer with all its pleasures and the scary idea of if we can have it again” in an interview with AnOther