While Miu Miu’s off-kilter signature has remained the same, there’s been a noticeable difference in the brand’s casting recently – Kendall, Gigi and Bella took to the catwalk at its AW16 show, along with fellow big names Adriana Lima, Lara Stone, Joan Smalls, and model-slash-actress Emily Ratajkowski. These women represent a change from the editorial girls who modelled for the brand before.
Another actress, Amanda Seyfried, starred in Miu Miu AW16 campaign while Dree Hemingway appears in the most recent one – Cruise 2017 – which was unveiled today. Shot by legendary youth culture photographer Alasdair McLellan, Hemingway is joined by seasoned pro Cecilia Chancellor (who’s been modelling since the 80s) and a crop of new faces: Birgit Kos, Faretta Radic and Sara Somogyia.
Modelling the brand’s brightly-coloured Cruise collection, the cast is “charged with the Miu Miu attitude, an ultra-feminine yet carefree confidence,” according to the label.
The campaign comes in the wake of Miu Miu’s SS17 show – an outing that Miuccia Prada described as “a celebration of summer with all its pleasures and the scary idea of if we can have it again” in an interview with AnOther.