The rule-breaking Paris-based brand is re-issuing its AW14 collection with Style.com
Considering how big Vetements has become, you’d be forgiven for forgetting just how young it is: a mere six seasons old. While it’s now one of the most talked-about brands on the planet, it’s only been two years since the brand staged its first show for SS15 as part of Paris Fashion Week. Today, you’ve got a chance to look inside – and shop – Vetements’ archive, because the brand is re-issuing its first collection (AW14) with Style.com.
Though Vetements was still in its infancy at this stage, its now instantly recognisable (and widely imitated) silhouette is clear to see, as are the brand’s infamous lighter heel boots. The lookbook is photographed in the same style as the original season, and the brand has transformed its website to match the previous layout of Style.com.
“Before, when I’d worked on shows for other houses, it was always about storytelling – this was just about pieces,” says Vetements head designer and Balenciaga creative director, Demna Gvasalia. “Everything was considered separately. It was just favourite pieces, a wardrobe for that certain woman. It started our signatures, exaggerated proportions, either too small or too big.”
It didn’t take long for the fashion industry to catch on and soon Vetements became the cult megabrand that it is today – but even its founders couldn’t have predicted how well it would be received. “You need to be relevant with what is going on around you,” says Vetements CEO, Guram Gvasalia. “You need to have a dialogue with today. I think the special thing about Vetements is the realness about it. There is no bullshit. We didn’t know we’d be a success – you can’t know. We just did it. We were lucky in a way, it was good timing.”
News of this drop comes shortly after Vetements announced that it’s appointed an ex Margiela designer to head up its collections. And, while the brand won’t be showing at Paris Fashion Week this season, they are launching their new photo book – Vetements Summercamp – at the Comme des Garçons Trading Museum on Monday.
Vetements first season part one will be available in the UK exclusively on Style.com from Friday 30 September and part two will follow soon after.