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Backstage at Fendi SS17 MFW Dazed
Backstage at Fendi SS17Photography Martina Ferrara

What went down at Fendi’s SS17 show

Serena Williams and the Hadids, rococo realness and kawaii vibes: here’s your brief guide to the house’s SS17 show

Today at Milan Fashion Week, Fendi shut down Via Andrea Solari for its SS17 womenswear show, which saw tennis champ Serena Williams sit on the front row, a selection of fashion’s hottest models take to the runway and Karl Lagerfeld debut a new collection that riffed on rococo and kawaii. Here’s your brief guide to what went down.

SERENA WILLIAMS TOOK A PEW NEXT TO ANNA WINTOUR

The queen of the courts is officially in Milan, as evidenced by her appearance at the show where she sat on the front row, side-by-side with Anna Wintour. While last season’s menswear show took place on a pool-inspired runway (complete with FENDI diving board, natch) the set for the SS17 women’s show was all white – with giant letters spelling out FENDI ROMA winding their way around the outside of the space.

BELLA HADID OPENED THE SHOW

It may be fellow Insta supergirl Kendall Jenner who is currently fronting Fendi’s AW16 campaign, but it was the Hadid sisters who ruled the house’s runway today. Naturally they were joined by a host of other faces currently killing it – like former Dazed cover star Binx WaltonFernanda Ly, Mica Arganaraz, Stella Maxwell, Taylor Hill, Korea’s Next Top Model finalist Hoyeon Jung, who posed for pictures backstage. The show was closed by Vittoria Ceretti, who’s currently starring on the cover of AnOther’s Autumn/Winter 2016 issue, photographed by Craig McDean and styled by Katy England.

BABYDOLL ROCOCO REALNESS

With the show notes describing this season’s girl as a modern rococo muse with an athletic spirit, models came out in striped peekaboo dresses flashing briefs beneath, floaty florals, striped pyjama tops, fur and knits. Despite the rococo reference, there was an element of sportiness to it – the shoes for example were inspired by football socks, with lace-up fronts and rubber soles.

GIRLISH HAIR AND MAKE-UP

As for beauty, Peter Philips applied a thick layer of shimmering glitter to models’ lips, while Sam McKnight did their hair up in girlish half up, half down looks – a look which was topped off with colourful studs accessories and giant retro shades.

KAWAII VIBES

With pastel colours, rose and bow appliqués and butterfly motifs, there was something distinctly cute about it all –something which was helped by the accessories. Fendi debuted some new charms, dubbed the ABClick, which adorned bags (and Karl Lagerfeld himself), while their signature fluffy bugs were transformed into fuzzy fruit.