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Farah's Revival

Farah takes inspiration from the brands UK heritage for its new collection as seen in Awaydays, a film directed by Pat Holden.

The autumn winter collection from Farah returns to the strong design aesthetic, which first found prevalence here back in the 70s - when the brand moved over to this side Atlantic tapping into the UK market.  Popular choice for many iconic style tribes, mods, rockers, skins and indie kids alike, Farah deliver clean sharp basics in classic shapes. Highlights include navy Harrington jacket with synonymous cotton check lining, chunky cable knit cardigans in lambs wool complete with shawl collar and classic stay-press trousers in burnt red.

Awaydays is a book-turned-film directed by Pat Holden, starring Nicky Bell of Hollyoaks fame, as Paul Carty - the main protagonist and is dressed in Farah throughout. Set in the northwest of England around the post punk era, Carty becomes entangled with 'The Pack' a charismatic group of die-hard football fans. Farah has also supplied clothing for 'The Firm' a remake by Nick Love. We interviewed the author Kevin Sampson back in January.

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