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Jeremy Scott AW16 campaign
Jeremy Scott AW16 campaignPhotography Jeremy Scott, via WWD

Cult model Devon Aoki returns in ad for Jeremy Scott

The American model stars in the designer’s AW16 campaign

Once a favourite of Chanel, Versace and YSL, Devon Aoki was one of the 90s’ and 00s’ greatest modelling stars. Despite being relatively short for a model (5’ 4”/165cm), her career kicked off at the age of 13 when her godmother, Kate Moss, introduced her to her modelling agency, Storm. Shortly afterwards, she made her runway debut at Jeremy Scott’s show at Paris Fashion Week.

Now, 20 years later, she’s done the same – appearing in Scott’s AW16 campaign, shot by the designer himself. “I basically saw a photo of her when she barely started modelling at 13 and I was just mesmerised,” he said in an interview with WWD. “I fought and fought to get her into Paris to do my third show and that was her first fashion show ever.”

Here, she models a studded leather jacket and matching mini skirt, and a trench coat decorated with pink telephones. As for the collection more generally, this season Scott said he was going for a “Dalí on molly” vibe – something that translated to an over-the-top mish-mash of surrealist graphics, cartoon motifs and animal prints.

While Aoki hasn’t completely retired from modelling, she doesn’t do it very often nowadays – though Scott, who has maintained a friendship with the star, has been trying to encourage her back into the game. Last month he succeeded, and got her to walk in (and close) his men’s SS17 and women’s Cruise 2017 show in Los Angeles, which was her first catwalk outing in years.

However, the model also appears in the music video for Fergie’s new song “M.I.L.F. $” (an acronym for “Moms I’d Like to Follow,” apparently), which dropped earlier this week. Here, she stars alongside fellow catwalk legends Gemma Ward, Amber Valletta and Natasha Poly (as well as Kim Kardashian).

As for whether this Jeremy Scott ad signals Aoki’s return to modelling, time will tell.