New Power Studio (London, UK)

The stylist and the womenswear designer who have begun a new fashion journey - one in which they well up at the sight of post-it notes with their name on.

Fashion Rise
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Established menswear stylist Thom Murphy and womenswear designer Ebru Ercon have joined fashion forces to become New Power Studio a unisex clothing brand with a penchant for grey marl. Their first collection debuted at London Fashion Week this spring with an installation entitled White Mice the accompanying video is shown below. The collection focuses on casual relaxed clothing with a heavy 90’s accent, tones of marl grey, beige and blue reflect a muted colour palette with focus on graphic cut out shapes. Advanced consideration shows in the manipulation of classic staples such as track bottoms, long sleeve polo’s and shirting. The style aesthetic is particularly confident for such a young label, perhaps reflective of the industry expertise the design duo bring to the bar.

Dazed Digital: How old are you?

Thom Murphy: As Aaliyah said, 'age ain't nothin' but a number'

Dazed Digital: How long have you been designing?
Thom Murphy: As a duo we have only been designing since December 2008, so it’s been a very speedy process.

Dazed Digital: Where are you based?
Thom Murphy: We have a great new studio overlooking the canal In Islington.

Dazed Digital: Do you see your clothes as sportswear?
Thom Murphy: Not really, on first impression it may look sporty, however there are many non-sporting references, corsetry and tailoring. Inevitably the overall choice of material, grey mélange is going to encompass a sporty feel.

Dazed Digital:  How would you describe your own style?
Thom Murphy: We would both hate to describe our own style, but I will try. Mine is ‘Machobitchface delicartee’ and for Ebru - ‘Women’s rights wrong-un, with a clasique bashment frump up.’

Dazed Digital: Who would you like to collaborate with?
Thom Murphy: At the moment the Million Dollar Man, we have good collaborations lined up for next season, however I cannot reveal, that’s top secret.

Dazed Digital: Who do you have in mind when you design?
Thom Murphy: Repeat after me… ‘Machobitchface delicartee’ and for Ebru – ‘Women’s rights wrong-un, with a clasique bashment frump up.’

Dazed Digital: What inspires you at the moment?
Thom Murphy: Loads of things, I guess we are most excited about creating our own world view, the possibilities of our new love affair, and with every new love affair you well up at simple things, like post-it notes with our name on.

Dazed Digital: Who are your favorite designers and why?
Thom Murphy: Too many to mention, we like Louise Gray and especially most of our mates who are designers - we don’t want to say, as it will make us feel daft.

Dazed Digital: Were you interested in fashion while growing up?
Thom Murphy: The house I lived in had stuff everywhere, most of it became outfits, paper lanterns, net curtains etc. Ebru’s dad ran a market stall for young ravers buying dyed dungarees to John Galliano buying old 501’s.

Dazed Digital: How did the video come about?
Thom Murphy: We have previously worked with director Terry Hall it seemed natural to include the film element in our presentation.

Dazed Digital: What was the inspiration for the video?
Thom Murphy: Posh shops, a song called Growth, Jah Shaka, Armour.

Dazed Digital: Who made the soundtrack?
Thom Murphy: The track is called Growth, by Jeff Mills.

Dazed Digital: Is the jewelry designer a friend of yours?
Thom Murphy: Husam El Odeh, yes, we’ve been collaborating for years.

Dazed Digital: How did your LFW presentation go? Were you nervous?
Thom Murphy: The response was amazing the presentation went really well. We are too methodical to get nervous, everything happened so quickly we took on a lot of different elements.

Dazed Digital:  What are the difficulties faced being a designer today?
Thom Murphy: It appears people still have to struggle with the system, if you read back issues of  The Face etc you have designers, saying 'oh the British fashion council this, and London is a creative hot bed but with no money’ - a conversation we could have heard backstage anywhere last season.

Dazed Digital:  If you weren't designing, what would you be doing?
Thom Murphy: We would be a dance duo called 'Tangle Feet Amour'

Dazed Digital: What are your plans for the future?
Thom Murphy: To keep going strong.

Dazed Digital: Can we buy your collection?
Thom Murphy: Everything has happened so quickly we are still in talks. We launch our website soon, a selection will be available through us.

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