As Nicole Farhi enters its 27th year of business, the Farhi Empire looks toward a globalised future, with the launch of its new e-commerce site. As of now, the mainline and diffusion line FARHI by Nicole Farhi woman’s and menswear collections, fragrance and collections as well as Nicole Farhi’s Homewear are all available online to its international customer base. “We have regional and international customers who have been frustrated at not finding us locally and have being asking us for this for a while” Farhi says. “Being available through your own website is the future”.
The new site will allow customers to browse the collections at leisure as well as giving access to the world of Farhi as previously unseen, with spotlight trend pages from renowned fashion journalists and industry insiders, behind the scenes footage of shoots, the London Fashion Week catwalk shows and many other events.
Customers will have the opportunity to sign up for special offers, previews and pre-orders of the new collections and if in doubt, styling tips will be available via email or by appointment with a stylist in-store.