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Bella Hadid in a new campaign shot for Dior
Bella Hadid in a new campaign shot for DiorImage credit: Alexandra Utzmann for Christian Dior Parfums

Bella Hadid is the new face of Dior beauty

The French luxury house has announced that the 19-year-old will be the new face of their make-up line, and is set to star in a mini video series

Bella Hadid has been making major waves in the fashion industry this year, as one face who is defining a new supermodel era – defined not just by beauty and style but by social media power (4.6m followers and counting). She’s already starred in campaigns for both Balmain and Topshop, but now Hadid has got another high-profile gig to add to her books – she’s the new face of Dior beauty. 

The news was announced today ahead of the French house’s Cruise show in England’s historic Blenheim Palace, for which Hadid will walk – making her debut for the brand. In her new role as ambassador, she’ll be joining the likes of Jennifer Lawrence, Marion Cotillard, and Natalie Portman, but unlike the rest, she'll also be starring in her very own beauty series, titled “Dior Make-Up Live With Bella Hadid” alongside creative and image director Peter Philips. The first episode will feature backstage preparations of Dior Cruise.

“So beyond excited to announce that I am the new ambassador and face for@DiorMakeup !!! What a dream come true. Can't wait for the show today at Blenheim Palace.” Hadid shared on Instagram. 

Ahead of today’s show, the fashion house celebrated their arrival in the UK with fashion insiders last night a London pub, which had been converted into ‘The Lady Dior’ for the event. Complementing the show today is the opening of their new boutique on Bond Street, and in true Dior style, the terrace of Scott's restaurant, a London landmark, has been turned into an enchanting garden filled with 3300 white Athena roses and New Look silhouette topiaries.