White Tee Project

Topman White Tee Project grows into its fourth season as it re-works the classic t-shirt

Fashion Incoming
Henry Holland
Topman have just announced the launch of their latest designer collaboration project – The White Tee Project. This marks the fourth in a series of projects which aims to allow a selection of different designers the opportunity to create their own versions of classic wardrobe pieces.

The White Tee Project follows on the success of the previous projects which included most recently the Black Trouser Project, The Sunglasses Project and The White Shirt Project and sees six designers as well as Topman Designs’ own, take on the classic white tee-shirt and re-invent it.

For this collaboration Topman invited designers: Christopher Shannon who has now shown twice as part of MAN at London Fashion Week, Richard Chai; the New York based designer, Henry Holland; London’s famed slogan boy, JW Anderson who recently showed as part of MAN for AW09, Junn J; the Korean Menswear designer and American designer Phillip Lim.

These designers presented interpretations of the humble white tee alongside Topman Designs own versions. Although a simple and understated staple in any mans wardrobe, Gordon Richardson the Design Director for Topman insists: “From Brando to James Dean to Steve McQueen, nothing beats the simple sexiness of a white tee. Just when you thought there was nowhere to go with it these 7 designers have taken the white tee to a new level of cool”

The t-shirts which hit Topman stores and their online store from the 28th May include printed designs, an origami inspired version by Phillip Lim and a poncho style tee by Juun J. The pieces retail from ₤30 and will be available worldwide following their launch at the London and New York flagship stores.

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