A new chapter has opened for Madrid womenswear, as Prada opens the doors to its brand new dedicated store. located right on the luxurious Calle Serrano.  The décor remains in keeping with Prada’s signature style, with decadent bronze mirrors lining the walls and an impressive black marble staircase drawing focus internally, the synonymous green and beige décor appears throughout.  Externally, the façade is a large flanking ‘window’ display framed in black metal.  On the ground floor you will discover handbags, footwear and accessories, with ready to wear located upstairs on the first floor.   Designed by Roberto Baciocchi one of Prada’s trusted architects with an international career spanning 20 years.  The previous store on the Calle Goya, home to Prada womenswear since 1986 has been relinquished and remodelled to accommodate menswear.