The New Collection From Levi's Red
Published 25 months ago
‘Not the cheapest but the best’ is the slogan from the archives, which influenced the spring summer 09 collection from Levi’s Red and draws reference from Amish work wear.
The new collection from Levi’s Red looks back at the roots of Levis’ heritage, and utilises old school production methods to solve the everlasting dilemma of waste. The garments are constructed using economical amounts of fabric (an impressive 92% of raw materials used) with any surplus cut of fabric being incorporated into collectible Levis Red packaging.
Inspiration comes in the form of Amish work wear with a strong focus on simplicity of design through function and uses cotton hemp in indigo to create a look that is clean, unstructured and practical. Highlights include, the slouch with a low crotch and long back pockets and a cute pair of dungaree shorts for the girls.
Levi’s Red is available at Cinch and selected independent stockists.
