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How Berlin and 90s hardcore inspired MSGM’s new collab

Massimo Giorgetti pairs up with artist and Marina Abramović protégé Nico Vascellari for a collage-heavy capsule collection

When Massimo Giorgetti and Nico Vascellari met last year at the Venice Film Festival, it was their different aesthetics that drew them to one another. Giorgetti is the bold young founder of MSGM, recently appointed creative director at Emilio Pucci. Vascellari, on the other hand, is the outsider artist and musician – a protégé of Marina Abramović and collaborator of Stephen O’Malley – inspired by a sense of “not belonging” and whose DIY spirit harks back to his time promoting hardcore and punk bands in the 90s. After joining forces for the MSGM AW15 mens and womenswear shows, where Vascellari’s abstract projections adorned the walls of the showspaces, the pair have continued their collaboration with a new capsule collection: MSGM CDLNG. The collection takes its cues (and its title) from Vascellari’s cretive hub, Codalunga. “Codalunga is a section of my own studio which I have opened to the public to invite other artists to present their work,” Vascellari explains – guests have so far included Ari Marcopoulos, Vatican Shadow and Charlemagne Palestine.

Both creators find inspiration in subculture. Vascellari’s collages were originally conceived for gig and event flyers, but have now been reworked to adorn sweatshirts and parkas, as well as forming patches that are available separately. For the MSGM designer, inspiration comes from Berlin’s underground scene, where urban locations play host to cutting edge art and fashion. Music is another key influence – “It’s a fundamental aspect of my creativity,” he explains. “It has always influenced my designs, starting from the inspiration of my brand name: the group MGMT. I like to think that my collections are a material interpretation of the sound.” The purpose of the collaboration, according to Giorgetti, is “to tell stories, describe moments and emotion” – a feat managed in the meeting of two very different minds.

The collection is available now from the Riccardo Grassi showroom and will be in MSGM boutiques from July.