What happens when the Italian shoe company teams up with world-record breaking tattooist?
Back in the 90s, tattoo culture was more about hiding new ink from the boss than showing it off. Things have changed somewhat for this generation – knuckle art? Rihanna-like breast placement? Crowdsourcing money to cover your body in strangers’ names? Bring it on. Creating a hybrid of the two eras, Italian brand, O.X.S have just launched their new capsule collection, featuring an updated Frank boot, a radical reworking on the original 1994 style. Revealed for the first time at fashion tradeshow Pitti Uomo, the shoe is designed in collaboration with award-winning tattoo artist, Alle Tattoo – record holder for the longest non-stop tattoo session, most tattoos performed in 12 hours and first man to practice a tattoo at high altitude. The classic workboot is emblazoned with his iconic old school style symbols – daggers, anchors, diamonds and roses all feature heavily. With these new and improved Franks, O.X.S have created the ideal accessory for both the 90s nostalgic and the futuristic fanatic – and a non-permanent way to indulge in the some of the world’s best body art.