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Backstage at MSGM SS15
Kia Low (Next) backstage at MSGM SS15Photography Paolo Musa


Born to be free: Massimo Giorgetti presents an escapist collection of bird prints, flower power 'freedom' slogans and feathered motifs

TextEmma WymanPhotographyPaolo Musa

Initial reaction:

Flower power, feathered friends and 'freedom' – a slogan which came emblazoned across chests and adorned the hems of skirts.

Cuckoo's nest:

This season saw Massimo Giorgetti look to the skies in a nature-inspired take on the label's signature bright colours and clashing prints, as a bird motif swept throughout the collection. It appeared in repeated prints and large scale beaded embroideries, with shoes also mimicking the theme – fringed in feathers of purple, yellow and blue. Even the soundtrack reflected the inspiration, with the sounds of birds chirping laid over music. 

Shell shock:

MSGM's SS15 collection offered minimal boxy silhouettes with strong sporty detailing. Tulle shell-like T-shirts were layered on top of printed pieces and lace dresses, and were also realised in a sweatshirt shape. Another stand-out look saw Giorgetti reinvent the plastic mac, embellishing it with monochromatic flowers and a matching plastic skirt.