POW! Shooting Y-3’s superpowered AW14 collection

We capture Y-3 AW14, newly dropped in their Floral St store – just in time for its first anniversary. Celebrate with the chance to win a £1000 spree

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Beth Donaghy (Select), Sam Maouchi (Nevs) Photography Ash Kingston, Styling Adam Winder

Whilst their SS15 show channelled surf-punks, Y-3’s AW14 collection paid homage to superheroes, with models clad in blown up manga prints and cape-like coats. They walked to the retro thrumming of superhero show theme tunes, with the runway itself divided by graphic pillars like the pages of a comic book. One of fashion’s most successful ongoing collaborations, Y-3 – the work of celebrated Japanese designer Yohji Yamamoto and sportswear giant adidas – has been going for over a decade. With Yeezy in the front row, AW14 proved that despite the label’s longevity, it shows no sign of slowing down. Y-3’s superpower? Seamlessly combining two distinctive aesthetics – Yamamoto’s avant-garde silhouettes and adidas’s signature sportswear and stripes.

To celebrate the first birthday of Y-3’s store on Covent Garden’s Floral Street, the brand teamed up with Dazed on a shoot that showcases the best of the collection – with all the items now available in the store. Styled by contributor Adam Winder and photographed by Ash Kingston, it features Y-3 runway star Sam Maouchi and Select’s Beth Donaghy in caped kagools and black tailoring barred with orange stripes. One piece, a track top in yellow (a slightly darker take on the comic book primary colour) channels Beatrix Kiddo, the heroine of Kill Bill, whist high-tech stacked sneakers show that Y-3's superheroes have ditched the coloured tights for slick urban streetwear. 

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Photography Ash Kingston; Styling Adam Winder; Make-up Liz Marsden; Hair Yumi Nakada-Dingle; Stylist assistant Kayleigh Jones

Check out AW14 below:

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