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Backstage at Fendi AW14

Want front row seats at Milan Fashion Week? You'll need £55k

There's a new way for you to get your hands on courtside tickets for Fendi and Prada – but it'll cost you

TextZing TsjengPhotographyLea Colombo

If you've always dreamed of sitting front row at Prada or Miu Miu but lack the industry hook-ups to make it happen, you may have an alternative ticket in. Bad news, though: it'll cost you somewhere in the region of £55,000. 

A charity auction is flogging a package deal for front row tickets to Fendi, Prada and Giorgio Armani in Milan, with bids starting at $25,000 (£14,700) – and you'll even be able to go backstage at the Fendi show, free of charge. If you're worried about securing your seat, don't worry: the auction also includes a Buy It Now option of $95,000 (£55,000).

Assuming that each show runs for an average of 15 minutes, that means you're paying £2,111 per minute for the privilege of sitting front row next to a stressed-out editor who hasn't slept since the shows began in London. 

If you're looking for something a little less pricey, front row seats to Miu Miu in Paris are also being auctioned at the relatively low starting price of $10,000 (£5,800). That's about the cost of nine of the house's iconic Madras bags. Sounds like a bargain!

Considering that some brands actually actually pay high-profile celebrities like Rihanna six figure sums to attend their shows, it's interesting to see that this is just how much front row tickets are considered by outsiders to be worth. How much would second row cost? Or third? Does this point to the potential creation of an underground eBay market for Fashion Week tickets? 

Jokes aside, the auction is in aid of a good cause: the proceeds will go towards the Watermill Centre, an NYC arts facility that supports and hosts young and emerging artists. They're still pretty eye-watering prices, though: the Milan ticket package is the most high-value lot in the auction, which also includes a video portrait of Lady Gaga by Robert Wilson and a painting by Julian Schnabel valued at $50,000.

But I guess you just can't put a price tag on fashion, right?