Exclusive: Carven's AW14 campaign

Fashion and art collide in a Dada-inspired collage campaign shot by Viviane Sassen

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Carven AW14 campaign Viviane Sassen Kremi Otashliyska
Kremi Otashliyska in Carven's AW14 campaign Photography Viviane Sassen

At Carven's AW14 show, a 60s girl gang clad in thigh high boots walked the catwalk, clasping kitschy leopard print handbags to their chests. For the campaign, creative director Guillaume Henry teamed up for the sixth time with photographer (and long-time Dazed collaborator) Viviane Sassen, to create a campaign which complicates the line between fashion and art, collaging photography with graphic found imagery. Inspired by Dada, the campaign also recalls famous scenes from Dalí and Buñuel’s 1929 surrealist classic Un Chien Andalou ­– model Kremi Otashliyska is surrounded by shadowy hands, whilst Gustaaf Wassink stands against images of women with their eyes scribbled and cut out, a motif which also appeared on a dress in the collection.

See AW14 below:

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